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WTF is Broken Gold?

Posted 2009.07.17 10.32 in Music/Movies/TV, Pointless Blather by Stephanie

Lately there seem to be a lot of ads on TV for places offering to pay you money if you send them your broken gold. Broken gold? WTF is broken gold? Is it worth less per ounce if it’s broken? I don’t think so. These guys are just going to melt it down anyways, so what the heck?

I think they are preying on ignorance and desperation, and I think it puts a bad taste in my mouth.

This probably goes in the ‘impossible never happen’ files, but I’d like to see honesty in advertising. Yeah I know they can’t outright lie, but they certainly can manipulate. Perhaps that is the whole point of advertising? Manipulation?

Hi there, I’m On TV, and I’ll pay you pennies on the dollar for your damaged jewelery because it’s old or damaged. In these difficult economic times, I know that people are desperate and waving a little cash around on your TV screen helps to dull your judgement and senses. So, send me those dusty old heirlooms your great grandmother carried all the way from the old country, send me that silly sentimental jewellery your spouce gave you, and I’ll melt it down and sell it for US$937 per ounce!

Yeah that’s what your old dusty broken gold is worth at the time of this writing: US$937 per ounce. You can find the price at the time of this reading, by following this link:

The difficult economic times won’t last forever. Don’t let the vultures manipulate you into thinking you’ll get rich by giving them irreplacable jewellery. Maybe I’m too sentimental, but really – if you have to sell something to get some short-term relief, get rid of the mass-produced consumer objects. Sell the TV or the car if you can, take public transit and use the library. Your great grandmother will thank you.